Surfenomics

Commissioned by TRISURF and conducted by Devon Renaissance, this landmark study provides the first comprehensive evaluation of surfing’s economic impact in North Devon. It reveals that surfing is not just a cultural and recreational asset—it is a major economic driver for the region.

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Key findings

Spending Patterns

Visitors from outside the region spend more per trip, but locals surf more frequently, resulting in higher annual spend by North Devon residents.
Spending categories include accommodation, food and drink, travel, and surf equipment.
Surfing is a primary reason for choosing North Devon as a holiday destination for 80% of surveyed surfers.

Youth Engagement

Over 2,200 secondary school pupils in North Devon surf, with 900 surfing regularly.
Students spend an average of £229 annually on surf-related items.
Many express interest in surf-related careers and education, highlighting the potential for future growth in the sector.

The Point - Credit - Gordon Dryburgh.jpg

Second Home Influence

18% of second home owners chose North Devon for its surfing lifestyle.
44% invested in property because of the area's popularity with surfers.

Strategic Implications

Surfing is a core component of the local economy, not a niche activity.
There is potential to expand the surf economy sustainably, especially as domestic tourism grows.
The Reserve and its partners can play a key role in supporting surf education, environmental stewardship, and infrastructure development.